The WisconsinDPI channel has uploaded 127 videos since creating the channel in 2008, and its videos have been viewed more than 113,000 times. On a larger scale, the Wisconsin Department of Public Instruction uses its YouTube channel to post press conferences and messages from the state superintendent, and to promote individual schools throughout the state. At last count, 60 viewers “subscribe” to the GCSchoolsNC channel, which means they’ve chosen to receive video feeds from the district on their own YouTube pages.

GCS’s videos have been viewed 29,420 times and range from features about students and school events, to panel discussions among educators about learning trends. And while any foray into social media can have its pitfalls (anonymous commenting on YouTube, for example), you can control what’s posted on your channel.Īmong those using YouTube effectively are the Guilford County Schools (GCS) in Greensboro, N.C., with 338 videos uploaded to its channel since it was created in January 2010. Learn about special celebrations and recognition dates for staff that all will appreciate with Resources for Planning the School Calendar 2012-2013.ĭozens of tech-savvy school districts, state education departments and even the National PTA have decided it’s time to join the rest of the universe by using YouTube as a public relations tool.

Forgetting an important date is a mistake even the most organized school leaders struggle to avoid. Every year administrators, teachers and support staff face the challenge of planning lessons, events and testing around holidays and hectic schedules.

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